How to Add "LGBTQ+ Friendly" to Your Google Business Profile
Whether you are a wedding venue, florist, photographer or another wedding business, if you claim to run an inclusive wedding business, or you work for one, it's important to make sure that your Google Business Profile says clearly that your business is "LGBTQ+ friendly".
By adding this label to your business profile, it quickly sends a message to customers who are browsing you online that they can feel safe and comfortable coming to your business. In this article, we'll show you how to add "LGBTQ+ Friendly" and "Transgender safespace" as attributes on your google business profile.
Why is it important to be an LGBTQ+ friendly business?
90% of LGBTQ+ couples expect to experience discrimination while planning their wedding, so it's particularly important for wedding businesses to proactively take these steps to communicate their inclusiveness. Wedding planning can be a stressful time, and the last thing you want is for a couple to feel like they have to go out of their way to find vendors who are accepting of their relationship.
How do I add LGBTQ+ friendly to my Google Business Profile?
Here are the steps:
1. Go to google.com
2. On the top-right corner, click the icon with 9 dots
3. Click "Business Profile" from the dropdown apps
4. Click "Info" on the left-hand side menu
5. Scroll down to "attributes"
6. Select "LGBTQ+ friendly" and "Transgender safespace"
7. Click "apply"
That's it! Take a look below at what your profile will look like when people view you on Google.
Isn't this kind of thing just being tokenistic?
Taking a step like this could be viewed as tokenistic if it's not coupled with real, tangible inclusive practices. Importantly, it's a way to use your platform and business profile to show your customers that you are an inclusive business. Google Business Profiles are one of the first places that potential customers will go to learn more about your business, so it's important to make sure that the information on your profile reflects your company values.
What's next for my business?
If you're just starting out on your journey as an LGBTQ+ ally, and you want to learn how to be more authentically inclusive in your wedding business, it might be time to sign up for Queer Wedding Ally Training. This best-selling course provides you with a framework to learn how to "inclusify" your wedding business in 7 days without feeling awkward or tokenistic.
That's it! By taking this simple step, you're letting your customers know that they are welcome at your business. Google Business Profile is one of the most important ways to reach out to potential customers, so make sure that yours accurately reflects your business values. Thanks for reading!
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