A step-by-step guide to “inclusify” your business in 5 weeks without feeling awkward or tokenistic.


This is the only program designed to help you become a confident and knowledgeable ally, with a step-by-step guide to creating an Inclusive Brand Strategy that truly reflects your long-term business goals and values.

Join the waitlist to be the first to hear about the next round of Authentic Allyship Academy.

Join the waitlist

Let's make sure you're a good fit...

You are a right fit for Authentic Allyship Academy if you want to confidently create an Inclusive Brand Strategy that sees your business thrive while making everyone feel seen and celebrated.

Authentic Allyship Academy is the perfect fit for you if:

  • You're an entrepreneur who wants to future-proof your brand by aligning it with the values of today's consumers.
  • You're a service-based business committed to creating a safe and welcoming environment for all current and future clients.
  • You're an online educator who wants to learn more about allyship and how to best show your support for LGBTQ+ folks in your community.
  • You work in marketing or HR and want to ensure that your messaging and hiring are inclusive and reflective of diverse communities without being tokenistic.

If any of these resonate with you, then the Authentic Allyship Academy is the perfect fit for you.

By the end of this program, you will have...


...learned the fundamentals of the LGBTQIA+ acronym (sex, sexuality and gender)


...written a unique Inclusion Statement to help you stand out on your website + socials


...memorised the 5-step formula for how to make mistakes well (because we all make them)


...audited your entire website for outdated and exclusionary language (in less than 20 minutes) 


...launched an impactful LGBTQ+ Inclusion Strategy for your business and brand


...developed an on-brand marketing strategy to authentically attract LGBTQ+ customers


...built up the mindset needed to continue pursuing the lifelong journey of allyship

"You won't know the full scope of how badly you need this training until you start...

...if you're even on the fence, trust me, you need it."

Rick Liston, Wedding Workflows

There's no doubt about it: Authentic Allyship Academy is helping entrepreneurs become more confident and impactful allies.

Join the waitlist for the next enrolment.

"This course is a course I didn't know I needed. Not only for my business, but for my own personal knowledge. I believe the world would be better off if people took this course. Take the course!"

- Angie, Candidsol Photography

"We were ready to shift our brand to reflect that we're an ally and loved having a 'checklist' of things to be aware of while re-branding."

- Fyona & Dave, Pipewolf Weddings

"Hank has been pivotal in providing resources and guidance in this area of my business to ensure that I have the tools I need to continually be respectful, mindful and confident when working with any LGBTQ+ community members. I strongly believe all business owners should go through this training."

- Amy, Financial Coach

What's inside Authentic Allyship Academy:

All of this has a market value of over $500!

Genuine allyship doesn't happen overnight...

11 years ago, when I started working in the wedding industry, I was explicitly taught by my mentor how to discriminate against LGBTQ+ couples getting married. 

In 2017, when Australia held an unnecessary and harmful vote on Marriage Equality, I finally came to realise that I had internalised my Queerphobia and built a business that perpetuated the discriminatory practises I was taught.

Since then, I have made it it my mission to

a) build a business that allows me to be my authentic self, and;

b) help other LGBTQ+ people feel safe, seen and celebrated when they hire other businesses.

Today I've taught hundreds of business owners how to be more LGBTQ+ Inclusive without feeling awkward or tokenistic.

I can't wait to meet you, teach you and cheer you on as a powerful ally to the LGBTQ+ community.